BT’s online advertising wing will use Rubicon Project’s exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
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As the Wikipedia founder Jimmy Wales launches a platform to combat fake news, Raymond Snoddy wonders if he can pull it off.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.