Ad-blocking is now estimated to cost publishers nearly £15bn a year – and the problem looks like it’s getting worse. It’s time for much firmer action, writes Raymond Snoddy.
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As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian – and, in praise of the Super Bowl and TV, challenges the industry’s obsession with precision marketing.
Sky’s next generation set-top box, Sky Q, will go on sale in February with set-up costs priced at £99 – making it the lowest ever set-up for a barnd new premium product launch from the subscription TV service.
The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn’t – and how marketers can win the hearts and minds of mobile consumers.
For all its manifest successes there are still question marks and an unusual level of unease about the Netflix phenomenon, writes Raymond Snoddy.
Last year’s ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International’s Julie Langley.
January 1986 kicked off a defining year for media – witnessing Murdoch’s newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.