Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.
Showing 2451-2460 of 7,375
More Media Business articles
There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.
The publisher of the Daily Mirror and Sunday People will buy out the 80% it does not already own in Local World to create the largest regional newspaper publisher in the UK.
New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
UTV is Northern Ireland’s biggest commercial channel and on completion of the deal ITV will own 13 of the 15 regional licences for the Channel 3 network – as well as new channel UTV Ireland.
Journalists have a responsibility to apply facts and analysis to the more lurid responses of politicians to current crises.
The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.