“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
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Sky Sports Mix, which will launch in the summer, will broadcast some of the biggest sporting events in the world and will be available at no extra cost to all subscribers.
Nokia launches its impressive 3D 360-degree camera in the UK and announces new post-production partnerships to advance the creation of VR experiences.
The Sun’s ‘Queen Backs Brexit’ headline is almost certainly so exaggerated as to amount to inaccuracy, writes Raymond Snoddy – so what does it mean for both the newspaper and the regulators?
Sky Media has chosen Yospace, a specialist in multi-screen ad delivery, to provide a “dynamic ad replacement solution” for Sky Go, the broadcaster’s online and on-demand service.
News UK has appointed David Wilcox as sales director for The Sun and Tammy Willson as sales director for The Times and The Sunday Times, it has been announced.
Launching in the UK in September, the 24-hour channel will be programmed, developed and produced in-house by Vice’s creative team, and the channel will be available for all Sky TV customers in their basic TV subscription packages.
AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
The communications regulator has told BT that it must open up the UK’s cable network to allow competitors to provide internet services directly to homes and businesses.