Why, as an advertiser, wouldn’t you pay less for a diminished experience, asks Dominic Mills – plus: JWT’s hilarious legal comedy show.
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Advertising trade body ISBA has appointed Mark Finney as its new director of media and advertising following the departure of Bob Wootton after 20 years.
Under the strict new measures businesses can be fined several thousands of pounds for “needlessly bamboozling” clients with “perplexing”, “cocksure” and “alienating” terms.
The new website will be more responsive than the current iteration to ensure it works on a range of screen sizes, and the apps have been described as having a “cleaner, smarter design,” to improve the user experience.
Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4
Following Videoscape 2016, Bloomberg Intelligence’s Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May
Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.