Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
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As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain – but you just can’t kill print.
In a statement, Havas said Frampton will continue to focus on the group’s vision for innovation and build on the company’s client strategy for growth, with Ireland falling under his new remit.
The decision to close The Independent’s print operations is not going to be a one-off, writes Dominic Mills.
The Independent is to cease print operations and face a wholly digital future – is this the beginning of the end for the print newspaper sector, asks media analyst Alex DeGroote.
After 29 years, The Independent and Independent on Sunday are to cease all print operations and move wholly online – the first national newspaper titles to do so.
The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.
From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It’s a tale of our times, writes Dominic Mills.
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.
Ad-blocking is now estimated to cost publishers nearly £15bn a year – and the problem looks like it’s getting worse. It’s time for much firmer action, writes Raymond Snoddy.