With a stronger focus on first-party data, publishers and advertisers can create a more positive and profitable digital world, writes ADmantX CEO Giovanni Strocchi.
Showing 2441-2450 of 7,386
More Media Business articles
Channel 4 has won the rights to broadcast the Formula One World Championship from 2016-2018 – after the BBC ended its contract three years early in an effort to save costs.
The Exchange Lab’s CEO, James Aitken, will leave the company following the deal – making way for executive chairman Chris Dobson to step up.
Charlie Palmer to be appointed to the newly created role to deliver the editorial proposition of the platform.
Reporting from Moscow, Raymond Snoddy examines the new thirst for multiple international news sources in an era of increasing geopolitical complexity.
Star Wars: The Force Awakens will be released into a very different media landscape to that encountered by the original film – how will it square up to TV’s Death Star, wonders Richard Marks.
In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.
Next year there has to be a commitment that the industry will trade ethically, writes Forensiq’s David Sendroff and Julia Smith.
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.