New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
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If you’re going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique – not content that can freely be found elsewhere, writes Chris Blackhurst.
The Culture Secretary can huff and puff with his Charter Review, but some decisions look like they are now being made above him.
ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.
The relaxation of Ofcom’s fair competition rules mean sky is now free to withdraw Sky Sports from BT TV customers – but the broadcaster says it is currently happy to share, despite experts warning footie fans to worry.
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.
The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.
New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.
Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.