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Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science

There is nothing marketing can learn from Leicester City’s Premier League win, writes Dominic Mills, so quit trying – plus: the rise of advertising mimicry and the threat to creativity

To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.

Raymond Snoddy examines how the Government is bowing to pressure from vested interests to significantly diminish the BBC

What needs to happen before the new promised era of advertising arrives, asks Admedo’s Nick Moutter

The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.

The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.

ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.

Technology, data and societal shifts have all changed the rules of the game, writes Primesight’s Andy Goldsmith.