More Media Business articles

Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2

It’s time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.

Partner content:If you’re facing stretched budgets and research cutbacks, you’re not alone. Savanta’s Julian Dailly explains how to build knowledge efficiently to make business critical decisions in the current climate.

Affleck reflects on his experience moving agencies mid-pandemic and considers whether the industry’s pitch process is still fit for purpose.

JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.

Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.

Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold

Dominic Mills gets to grips with the industry’s green agenda before reviewing more Christmas ads

Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.

To mark the 30th anniversary of Manning Gottlieb Media, Nick Manning looks back on how the agency model was created and what needs to change today