More Media Business articles

What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.

According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.

While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.

Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.

Responding to last week’s Mills on Monday column, Kantar’s Dom Boyd argues that brand value measurement is in fact critically important for marketers, as he reveals an uncomfortable truth about UK brands.

The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.

IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.

Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny

Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?

After four decades at the company, Alex Maddox has left media research firm Telmar in order to set up an independent consultancy.