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The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.
IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.
Ofcom has revealed that EE is the most complained-about landline and broadband provider in the UK, whilst Vodafone topped the list for the mobile market and BT in the Pay TV market.
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
Telecoms giant BT has reported a 14% rise in pre-tax profit to £2.645bn for year end to 31 March – alongside a small dip in revenues of 2% to £17.85bn.
Mobile has changed the publishing game – so how can publishers stay ahead? By Richard Jones, CEO, EngageSciences.
O2 confirms it will operate Weve as a wholly owned subsidiary, claiming it will be more “agile” with just one owner.