More Mobile articles

It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?

To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.

James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.

In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.

Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!

Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company – with an option to take 100% at a later date.

Research released today by the Internet Advertising Bureau UK (IAB) shows the increasing role that mobile and tablets play with traditional media – with 81% now visiting the internet via an app or browser daily.

In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.

Everyone knows there is a perfect fit of mobile and OOH working together – the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.

When it comes to content, quality over quantity is still the golden rule, writes Jaywing’s Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation…