New figures from Ooyala’s Global Web Index show that mobile video has grown more than 1,100% over the last three years.
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Mobile will play its largest role ever in governing who people will shop with and what they will buy this year, writes Weve’s George Hopkinson.
‘Live’ will allow users to see connections – as well as public figures – in real time within the news feed and will also feature a subscribe button.
Mobile advertising revenue also experienced good year on year growth, up 16.2%; however, tablet ad revenue continued to decline.
The appointment of WPP’s Jonathan Tom comes as RadiumOne strikes a new programmatic deal with ITV.
The National Readership Survey has launched its sixth set of mobile and tablet estimates of newsbrand audience readership, alongside its quarterly print and desktop PC results.
Of the 47 markets studied, Singapore has the highest level of smartphone penetration at 89% at the end of last year, with ZenithOptimedia forecasting this to leap to 97% by 2018.
Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.
Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.