More Mobile articles

Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…

Newsline presents the top 12 things anyone working in media needs to know about the latest findings.

Kantar Media’s Alex Kuhnel says that despite the hysteria, programmatic has done great things for the industry – and will continue to do so.

TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.

Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.

Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.

ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.

Mobiles and tablets continue to play an increasingly important part in the readership of magazines, yet print remains the dominant medium, according to the latest NRS PADD data.

Mobile and tablet readership overshadows print and PC for a large number of UK news titles, according to the latest NRS PADD findings for the July 2014 – June 2015 period.

DF London’s James Shepherd will be responsible for driving mobile development across both HMG UK and Mobext, and will work with brands including O2, Pernod Ricard, Nationwide, BBC and Ubisoft.