The traditional television model is at risk, writes Havas Media Group’s Julia Jordan – and so broadcasters must embrace the new dawn for video advertising.
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It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland – plus: why Nurofen is absolute testament to the power of branding.
Were the Brexit polls the death knell for survey research, asks Richard Shotton
The New European aims to offer remainers a “non-political focal point”, and is to become the fastest British newspaper to ever hit the shelves – just nine days since its conception.
Ed Kitchingman, social insights director at MEC, dissects the Remain campaign’s social media strategy – and explains why Leave had the edge
The September issue of the magazine will see a new distribution strategy employed, in addition to its existing newsstand presence, as well as a new look and a new approach to editorial content.
Publishing print advertising and circulation revenue fell by 17% and 5%, respectively, over the first half of the year – but digital revenues grew by 14%.
Full report available at: Mediatel Connected > Connected Surveys > Data
From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It’s time to put that right, says David Brennan
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.