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The Content Marketing Association (CMA) has today launched CMA Advance, a free intermediary service which utilises expertise across member agencies.
Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.
As it enters its third year and prepares to extend its print run from 10,000 to 100,000, Newsline speaks with DRAFTED founder Kyle Goodwin to see what we can expect in 2015.
Is the traditional TV-set finally seeing tablets and laptops nibble at its dominance? Viewing on the big box decreased by 4.7% last year, whilst viewing on other screens grew by 17%, year on year.
Full report available at: Mediatel Connected > Connected Surveys > Data
The newsbrand’s chief executive officer has said that it is to roll out a one month trial service for $1, 1 euro or £1 that will give subscribers total digital access to the Financial Times website
Using eye-tracking technology, Lumen Research explains the #TheDress phenomenon that has taken social media by storm.
Santander beat Coca Cola to win the deal – reported to be worth £7 million.
Speaking at Mediatel’s Video Upfronts event on Wednesday, Nielsen revealed how understanding the human brain on a subconscious, granular level can help advertisers optimise video campaigns.