Has the need for a brand to help create a pre-formed decision been reduced? Experian’s Colin Grieves looks at the rise of programmatic and the future of branding strategies.
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Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy, asks Martin Kelly, CEO and co-founder of Infectious Media.
Despite a little contained disruption from ITV, BBC One led Thursday night’s viewing with a sturdy and dependable line-up of an age-old soap and one of those patronising and mind-numbing consumer shows fronted by Gregg Wallace.
EE has announced its commitment to investing £1.5 billion between now and 2017 as part of a new manifesto designed to tackle the UK’s changing digital infrastructure.
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
There was no change in the ranking for the top three titles in the Women’s Lifestyle sector, which saw John Lewis Edition firmly in the lead – and breaking through the 500,000 circulation barrier.
A fairly flat period for News and Current Affairs saw Private Eye, The Week and BBC History Magazine maintain the top three spots, with the Ian Hislop-edited satirical mag leading the way.
There was little change to the TV Listings sector in terms of rankings, however, there were some significant period and yearly declines in circulation across the 10 titles.
WI Life magazine, from the Women’s Institute, was back in the top spot as Hearst UK’s House Beautiful was up more than 10% to record a circulation of 122,926.