More Newsline articles
Programmatic advertising has the potential to be a game-changer for newsbrands, but there are some myths that need dispelling if it is to reach its true potential, says Dentsu Aegis’ CEO, Tracy De Groose.
Opening Shift 2015 today, Rufus Olins, CEO of Newsworks, did his best to reference a difficult week for newspapers in a realistic, and even positive, light.
What would the digital-out-of-home sector look like if it wasn’t the outdoor community nurturing into maturity, asks AMScreen’s Mike Hemmings
As the row over the Telegraph’s HSBC stance rages on, Brian Jacobs – who once convinced a client not to pull ads from a TV channel following a highly critical documentary – gives an ad man’s perspective. He’s not impressed.
From a ‘cash for access’ sting, to some deeply unsavoury reporting, a lot has happened in the world of journalism over the last week, but we’re still none the wiser as to why the Daily Telegraph’s HSBC coverage was so pathetic.
To reflect the changes to the way customers work and to improve the user experience, Mediatel has this week merged its core media planning products – Mediatel.co.uk and Connected Consumer – into one platform: Mediatel Connected.
After eight weeks of meandering and drumming up some intrigue, Monday night saw Broadchurch’s (ITV, 9pm) heavily criticised second series finally come to an end.
As the Christmas and New Year holiday period drew to a close there was still time for BBC One to offer up a gem for viewers dreading the return to work, with the adaptation of Roald Dahl’s Esio Trot.