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The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring. 

The TV sales leader on being honest, always doing your research and her buzzword buzzkill.

Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.  

The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

Mediahuis Ireland’s titles, including the Irish Independent, Belfast Telegraph and Sunday World, will join the online publishing collective.

This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns. 

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.