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A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.

Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.

The broadcaster is anticipating a year-on-year fall due in part to fewer bookings as a result of uncertainty in the lead-up to the UK budget.

Paramount’s flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales. 

Jack Benjamin and Omar Oakes unpack the media coverage and what’s in store for the industry with another Donald Trump US presidency.

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.

Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy. 

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Sports viewership grew six percentage points quarter on quarter, while ad-supported streaming services received an 8% bump in subscription in part thanks to interest in the Olympics.