More Newsline articles

it is not too late to recognise both the importance of relationships between agency, media owner, tech people and brand marketers as well as the limitations of AI.

In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.

Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.

We need to recognise pricing as a brand superpower and the role of media within it.

UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.

‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.

How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.

Advertisers are putting a greater focus on more accountable agency compensation and desire more transparency, according to a report from the World Federation of Advertisers and MediaSense.

A total of eight media owners presented their ideas to advertisers and agencies.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.