The move hopes to provide a single-source solution for advertisers to carry out cross-platform campaigns that can be optimised for bottom line results via Videology’s platform.
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As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the third quarter of 2014.
Total Global Radio UK has maintained its dominance over the national stations and networks as Bauer Radio Total Portfolio continues its lead over BBC Radio Two.
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
What really matters to broadcasters, platforms, advertisers and agencies? The 2014 European Television and Radio Symposium aims to find out, writes Richard Marks.
After Monday night’s deluge of prime time crime and murder, Tuesday night saw the 9pm audience won over by a spot of BBC One-provided old fashioned goodwill.
Content might be the latest buzzword in marketing – but can the same be said for the world of media? By Kayvan Salmanpour, vice president international, NewsCred.
Monday night brought the final episode of a closely scrutinised series of New Tricks (9pm) as the UCOS team really went for the middle-aged nostalgic market by pumping a vivacious 80s soundtrack throughout.
The publisher has created two new senior roles in a bid to strengthen its digital proposition.