A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.
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MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform’s native advertising.
A merger between the Newspaper Society and the Newspaper Publishers’ Association today sees the formation of a new “united voice” for the UK’s £6 billion national, regional and local news media sectors.
9pm last night brought the eighth and final episode of Downton Abbey’s (ITV) fifth series which saw the Crawleys up sticks and head for the smoky and hedonistic metropolis of London.
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.
Ahead of the MRG International Conference in Berlin this week, Route’s MD, James Whitmore, asks whether it’s time for the JICs to change.
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis’ Richard Lloyd. Are we in for a bumpy ride?
In line with the increasingly grey weather, the latest ABC figures paint a relatively bland picture for national newspapers over the last month – with few titles recording any major increases or decreases in circulation.
On Thursday, John Lewis sent the world into a social media frenzy as it launched its much-anticipated 2014 ad starring a penguin called Monty – so what do our advertising gurus make of the retailer’s latest festive production?