As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA’s Jon Hewson investigates.
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The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.
In a hyper-connected world, today’s cookie-based system can’t keep up, writes Mindshare UK’s Tom Hawkins. How does Facebook’s Atlas look to solve this problem?
Vodafone has announced that it will launch broadband and TV services in the UK in the spring, according to various reports.
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
On Wednesday BSkyB acquired 21st Century Fox’s 100% stake in Sky Italia and its 57.4% interest in Sky Deutschland, in a deal worth almost £7 billion.
Tuesday night saw James Nesbitt’s mission to maintain a perma-scowl and find his lost son continue, as gruelling drama The Missing (9pm) topped off a successful evening for BBC One.
New findings and a progress update have been shared with industry from BARB’s Project Dovetail – the measurement body’s new hybrid measurement system for full cross-platform reporting.
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
The picture postcard 1950s-set crime drama opened up with 5.2 million viewers at the start of October and features a tortured vicar and a Gruff Geordie cop called Geordie, his partner in bromance and crime-solving.