New magazine marketing agency Magnetic has today opened its doors to advertisers as it looks to show the growing power and influence of magazine media.
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Under the terms of the extended deal, Channel 5 will continue to broadcast two series of Celebrity Big Brother and one series of Big Brother each year, as well as associated programming.
Viacom has appointed Kerry Taylor as its first ever chief marketing officer for its operations managed out of the UK, with an immediate brief to oversee a “creative rebranding” for Channel 5 during 2015.
This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.
Wednesday night saw BBC One take a slice of Channel 4’s greased up chicken shop action, although The Billion Dollar Chicken Shop (9pm) featured significantly less aggressive drunks and amorous drag queens.
Channel 4 has signed Dentsu Aegis Network as the first agency group to buy advertising programmatically on its soon-to-launch digital TV service, All 4, which replaces 4oD this year.
The fact that Trinity Mirror has even entered preliminary talks to buy Richard Desmond’s title is a straw in the wind that print is far from dead, writes Raymond Snoddy.
VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands
Spearheaded by the Guardian, the alliance will allow brands to collectively access global audiences via new and emerging programmatic technology.