Videology has announced the launch of an entire division dedicated to television in a bid to help advertisers and media companies “capitalise on new opportunities” to engage with audiences across different screens.
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Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA’s Bob Wootton.
According to the company’s latest report, the service is now available in 1.9 million households and watched by more than four million viewers every week.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
Channel 4’s Friday evening schedule was dominated by an entire night of the usual awkward celebrity banter and a righteous call to arms as the broadcaster and a host of famous faces prepared to Stand Up To Cancer (7pm).
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills – and if industry doesn’t bite the bullet soon, there’s a danger it will fall even further behind.
Snapchat has announced that it is to introduce advertisements in the US; however, the platform has assured its users that the ads will not be “creepy” or “targeted”.
Customers expect a seamless, cross channel interaction with brands; however, there’s a fine line between effective targeting and getting creepily close. Marketers have their work cut out.
Soeder, who joins iProspect from Greenlight, will be responsible for the company’s natural search team, and is the latest in a series of hires which iProspect hopes will “carve its place as the digital media agency of the future.”
September saw some big revenue losses for commercial television broadcasters, resulting in total terrestrial TV revenue dropping -3% on last year.