A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.
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The new site – which will be branded according to users’ local Johnston Press title and is free to use – will feature a raft of business tips and resources for entrepreneurs and small business leaders.
TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.
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So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.
As usual, Monday night brought a bevy of soap action to keep the teatime masses entertained but dropped the ball when it came to the prime slot with broadcasters seemingly taking a breather after a heavy weekend.
With BBC Three facing a difficult future, ITV has picked up the rights to air Family Guy and American Dad in the new multi-year deal.
It is understood the service, likely to be formally announced mid-week, will be called BT Mobile and will only be on offer to the company’s 7.6 million broadband subscribers at launch.
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Exclusive “Connected Screens, Connected Consumers” report available for £975. Buy now from: Mediatel Connected > Connected Surveys > Analysis
It’s awards season and hardened judge Dominic Mills – with help from Thinkbox’s Tess Alps and 7Stars’ Jenny Biggam – shares the dos and don’ts of submitting a winning entry.