An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense’s chief strategy officer breaks down why and explains the hurdles to change.
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In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out?
Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?
Nick Wright discusses his vision for the new collective that involves bringing media and creative closer together and focusing on culture and talent.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.
| Maria Iu
The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.