New awareness campaign from the Internet Advertising Bureau aims to boost ‘awareness, education and consumer choice’ regarding online ‘interest-based’ or ‘behavioural’ advertising.
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After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…
Wednesday’s episode saw foetus transporter Tina throw a paddy of apocalyptic proportions as she continued down the slippery slope of paternal delusion.
ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.
‘Connected mums’ lead across the majority of major social media platforms, spending 19% more time on social networking sites than the general population, a new report from the BabyCentre has revealed.
The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It’s like being a frog bobbing about in a pan of water that’s slowly coming to the boil – comfortable enough for the time being, but without the self-awareness to change its situation, the frog’s going to get boiled.
As Greece’s national broadcaster is pulled off the air, there have been warnings the BBC could suffer a similar fate. Should we be worried? In the obvious sense, there is no danger – but there have always been pressures and they could be about to get worse says Raymond Snoddy.
Broadcasters and content creators are able obtain ‘measurable’ data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.
D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show’s creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.