In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really “a question of judgement.” However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.
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Netflix has signed its biggest deal to date for exclusive content with DreamWorks Animation, giving subscribers exclusive access to 300 hours of original television from 2014.
When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.
Digital Cinema Media’s Zoe Jones reports from Cannes this week where – with a small headache – she has seen some fantastic examples of how creativity is evolving through the clever use of technology – from a prototype pair of bifocal 3D glasses to audio watermarking.
Young people are spending more time indoors and less time being active – significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media’s Alice Dunn – and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.
Bank of America Merrill Lynch has said it expects the broadband discounts announced by Sky last week to remain a permanent feature – and will cost the company over £60 million if it was to run the promotion for a whole year.
Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option – at a price – to watch catch-up content without ads. It’s an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV’s competitors will be watching like hawks says Dominic Mills
Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue – with £1.38 billion missed out on because of negative viewer experience.
Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option – at a price – to watch catch-up content without ads. It’s an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV’s competitors will be watching like hawks says Dominic Mills.
Ahead of speaking at this week’s Connected Consumer conference, BARB’s chief executive, Justin Sampson, explains the new ‘hybrid future’ for the company’s crucial measurement.