Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.
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Stop treating social as an add-on to your TV or digital OOH campaign. Not only should social be part of a brand’s strategy, it should be the strategy.
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At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.
It’s time to call time on the fear, apathy and defensiveness that still surround equality in the media industry.
RSMB will build and maintain the system.
Being a working parent is hard. But we are doing important things for the next generation through role-modelling the choice to be and do whatever makes us most fulfilled.
Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.
