More Newsline articles

They may be celebrated and claim to connect more with audiences, but viral campaigns make less business sense as they lack reach and long-term impact. Here’s why we still need proper ‘ad campaigns’.

Madison and Wall has made the analysis based on company results and GroupM figures.

Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.

Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.

The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.

Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.

Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry. 

The sale of The Observer speaks volumes about the state of seller and buyer, old and new media, and the industry as a whole — and, indeed, how you find ways to fund reliable journalism.

After joining Barb and announcing a significant update at Connected TV World Summit mere weeks later, Barb’s head of campaign audiences charts CFlight’s evolution in 2024. 

It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.