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IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.

We live in a Wonderland kind of world in which an opinion is treated as if it is fact. We should all agree on the need to know true facts versus strongly held opinions — and how to tell the difference.

Americas co-president Jeremy Arditi discusses the Outbrain-Teads merger, why the company retained the Teads moniker and how CTV and AI will propel long-term growth.

Many brands still see retail media primarily as a performance channel focused on driving conversions. But it can help advertisers drive incremental reach and increase brand equity.

Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.

As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.

The Zero Footprint Fund, following a hiatus in 2024, is now structured into three categories.

The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

As an industry, we are obsessed with efficiency. But what if the creation of brilliant ideas requires large dollops of inefficiency — the mull, the stare into space, the browse?

Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.