Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.
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A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?
Deal takes Leeds-based OOH media owner 75Media’s inventory to over 500 sites.
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
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Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.
The UK operation will be headed by former Index Exchange senior director Sara Vincent.
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.