More Newsline articles

Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.

Living circumstances might be “more likely” to indicate purchase preferences than age demographics, new research has found.

Tobi Asare and Stefanie Daniels discuss findings from this year’s All-In Census and how companies can cultivate a more supportive working environment for women.

Media strategists need to plan for distraction and use visual and auditory attention together.

Rupert Murdoch is stepping down as chairman of the boards of News Corp and Fox Corp, effective mid-November, ending an unprecedented seven-decade career as one of media’s truly iconic global figures.

Sir Martin Sorrell has implored advertisers and marketers to “pick your geographical battles” as they look toward future-proofing their strategies.

The Future 100 Club Class of 2023 has been revealed after a record number of entries and it paints a very bright future for talent in our industry.

Ozone CEO Damon Reeve joins host Jack Benjamin to discuss how publishers are navigating a pivot away from reliance on social media to build their brands and diversify their revenues.

The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?

We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.