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In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.

In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.

In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.

When it comes to commissioning UK TV shows, this is the year that the major streamers must do better, argues Stephen Arnell.

3D cinema has had four attempts at establishing itself, but all have failed to stick. Why are some media tech doomed to unpopularity despite repeated attempts to foist them upon us?

However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.

Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.

UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.

The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year’s campaign.

A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.