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We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.

The creators of cosmetics brand Maybelline’s nationwide 3D out-of-home have hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen.

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

BFI IMAX has awarded Pearl & Dean its advertising sales contract after the UK’s biggest cinema screen ended its agreement with Odeon last year.

In brief: Reach’s total revenue declined 5.9% year-on-year, the company revealed in a trading update.

Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts

In brief: The publisher will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.

Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.

The head of sales for UK & International and connected TV marketplace FreeWheel tells us which other media sectors she would think about working in and her role model.

Five members of the Future 100 Club attended The Future of Brands last week. Steven Scaffardi sat with them to discuss what they believe the future holds for advertisers.