More Newsline articles

What do boxing and online advertising have in common? Chris Ladd explains after more than 20 years working client side. 

The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.

This year’s winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.

TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.

Although the world’s eyes being on Apple Vision Pro, The Media Leader’s eyes have been firmly on AI and MED-AI this week will tell you everything you need to know.

As CNN CEO Chris Licht is summarily ejected from his post, Stephen Arnell reflects on strategic failures at parent company Warner Bros Discovery and lessons for UK broadcasters.

Attendees shared what they believe are the most important topics in marketing and advertising right now, as well as the key challenges facing our industry over the next few years.

Nick Hewat talks to The Media Leader about his work from home setup and the biggest turning point of his career.

Tabloid values have creeped into the rest of British media, with the latest over-focus on Schofield an example of deflecting audiences from more important stories.

Barb Audiences is developing new tools and changes to panel measurement that will potentially reduce the number of shows on niche TV channels being given “zero” ratings.