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The national campaign will also use Met Office data to dynamically trigger creative on roadside digital six-sheets

In brief: Immediate Media has promoted Cath Waller as managing director of advertising.

In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.

Wavemaker’s Emily Fairhead-Keen looks at driving value through peripheral experiences in a cost-of-living crisis.

Casual games have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels.

In brief: the layoffs are equivalent to about 6% of its global workforce.

NUJ members are deciding whether recent concessions to the BBC’s plans to “modernise” its local services are sufficient.

Current chief operating officer Greg Peters will join Ted Sarandos as co-CEO.

In brief: Lomax has worked at Google, YouTube’s parent company, since 2011 in various executive positions.

Stephen Arnell plots the drawn-out demise of Jeremy Clarkson following ‘that column’ at the end of last year