In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
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Finding a media channel that maximises reach might be the answer to surviving the recession.
In the emerging community economy, brands can serve as the reason and the means through which people connect.
Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.
It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
Verica Djurdjevic tells The Media Leader about her first job in a cake shop and which other media owner she would work with on a collaborative campaign.
In brief: Say It Now, the interactive audio ad tech company, has appointed Zoe Bruton as its sales director.
Calls to NABS’ advice line increased by 35% in 2022, with the top two reasons most commonly being for emotional support (37%) and financial support (36%).
The duo are the first senior hires announced as part of Reach’s expansion into the US market.