More Newsline articles

In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.

Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.

Consumers are looking for green wins, but they may need convincing.

In brief: NABS’ 2022 pitch training programme Fast Forward has raised £50,000 for the industry charity after crowning six rising stars overall winners. 

England footballing legend Jill Scott talks about what has changed with relationships with media and brands since the Euros win over the summer.

Amazon, Acast, YouTube, and Global were among the companies featured at the event with key information for advertisers and media-buyers.

In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.

The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.

TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.

COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.