Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite recession threats, according to new research.
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Netflix has signed up to BARB’s independent measurement of TV measurement in the UK, while Disney has been a subscriber since last summer.
In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.
In brief: ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.
The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
Most children aged between eight and 17 years old in UK had at least one social media platform, and many are younger than the minimum age required.
In brief: Mindfulness campaigner and podcaster Jay Shetty took over Piccadilly Lights digital out-of-home screen with a message for World Mental Health Day.
Over a third of UK media professionals said they had added new budgets to programmatic digital out-of-home.
In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.