Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
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The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.
NBCUniversal has hired Maggy Chan as managing director and executive vice president of global advertising and partnerships.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
Hateful hit-pieces in newspapers are nothing new, but who gets the most out of behaving the worst when newsbrands appear to go after celebrities?
WFA study criticises “bad behaviours”.
Jo Kinsella, president of measurement company InnovidXP, is set to leave the company for “new adventures”.
Patrick Béhar, chief business officer UK & Ireland, Sky, outlined the company’s plans to introduce a 4K camera into Sky Glass TVs, enabling Sky to gather more data to further enhance its targeted advertising.
Stephen Arnell reveals who gets gifts and grief in Telly Land for their exploits this year…
The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.