More Newsline articles

Measure, don’t market, for two years unless you have demonstrable results. This is precisely what John Lewis did with ‘The Beginner’.

This year The Media Leader launched the Fishbowl interview series, posing 10 revealing questions every week to the media industry’s top salespeople. The questions are drawn at random from our bank and contain some tricky posers set by the commercial chiefs themselves, but no one knows which question comes from who until the article is published.

The latest report from the Reuters Institute for the Study of Journalism and Oxford University found that 81% of UK publishers have active accounts on TikTok.

In brief: News Corp has named Sunday Times editor Emma Tucker the next editor-in-chief of The Wall Street Journal and Dow Jones Newswires.

Parnter content: The Guardian and The Media Leader’s webinar on confronting the climate emergency covered topics including how advertisers and publishers can work to reduce their carbon footprint, and how to avoid greenwashing.

In brief: Amazon Web Services (AWS) has announced it will introduce its own clean room technology for advertisers to combine datasets on the platform.

ITV’s coverage of England’s World Cup Quarter Final defeat to France attracted a peak audience of 21.06 million.

Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.

In brief: Two women who lost their jobs at Twitter during its recent layoffs have filed a discrimination lawsuit saying the company “disproportionately targeted” female employees in its cuts.