The over-50s need a re-brand to make the workplace more diverse, more collaborative, and more economically viable. How about Generation YStopNow, asks media agency The Village’s Chris Catton.
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In brief: News UK has appointed Claire Dracott as director of a new technology Innovation team.
Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.
In brief: Independent media agency The Specialist Works has promoted Alice Rutland to head of AV.
In brief: Global has launched a new station, Capital Chill, in the UK today
Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
Commercial radio revenues hit £740m in total last year, radio’s highest ever total recorded revenue, despite a huge drop in the amount of media being bought by Government advertising as UK Covid-19 restrictions subsided.
In brief: Sky Media has secured KFC Delivery, the fast-food chain’s delivery service, as its “official delivery partner” for Sky Sports.
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.