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In brief: ITV’s new streaming service, ITVX, has launched today with a nationwide campaign across TV, cinema, digital video, and outdoor. 

In brief: Serious Tissues, a recycled toilet paper brand, has won £1m in media value as part of the Sky Zero Footprint Fund.

In brief: UKTV has appointed Tim Bertioli as director of media services, a role with responsibility for delivering the strategy of the broadcaster’s channel operations.

For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.

In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.

A recent interview shows the BBC chairman Richard Sharp believes in the importance of the BBC and the licence fee, but where is the actual evidence for claiming it has a ‘liberal bias’?