Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
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100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.
On World Mental Health Day, new research highlights that three in four employees are struggling with their mental health; far more than previously expected.
Morrisons’ decision to not advertise on TV over the summer has been highlighted as a major factor for why the supermarket’s UK market share has fallen below discounter Aldi for the first time.
Channel 4 has created a bespoke ad break with Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone.
In brief: the Disney-owned sports property is in talks to partner with the sports betting company
Prince Harry and Sir Elton John are among a group that have launched legal action against the publishers of the Daily Mail, The over the alleged misuse of private information.
In brief: Publicis Groupe agency Starcom has won Aldi’s £66m UK media account following a competitive pitch.
In brief: Outbrain has appointed Alexander Erlmeier as chief revenue officer.
In brief: ITV has launched a Backing Business Fund with Travel Weekly to “supercharge” growth for the travel industry.
