Telco brands are spending less than 1% of their media budgets on digital audio in Europe.
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“Keep me company” was shown to be another need state for commercial audio listening .
Streaming is more popular than ever among all age groups in the UK, new research has found.
In brief: Simon Lonsdale will join Dunnhumby as strategy director from Tesco.
In brief: Sheena Amin will replace Niko Waesche as director of ITV AdVentures Invest.
In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.
In brief: Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.
In brief: HBO has released two promotional trailers and will share sneak peeks for upcoming shows in the lead-up to the November 8 anniversary.
In brief: Lord Rothermere will become CEO and chairman of Daily Mail and General Trust (DMGT) as Paul Zwillenberg steps down on 30 September.
WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.