Asda supermarkets has signed a three-part sponsorship deal with Talk Radio worth £100,000. The deal will see Asda broadcasting ‘live’ commercials around Talk’s World Cup ’98 coverage.The ad copy for these commercials will be written to reflect the results of the matches which they follow. Also, Asda Magazine will be running a full page ad… Continue reading Talk Radio’s World Cup Teams Up With Asda
The Radio Authority has awarded three new small-scale local licences in the Leicestershire and Rutland areas. After considering applications from eight parties, the Authority decided to award the licences to the following groups: Fosseway Radio Ltd. (Andrew Carter, 01455 614 151): a truly local radio service for South-West Leicestershire, including the market towns of Hinckley… Continue reading RA Awards 3 Small-Scale Local Radio Licences
Brewing giant Bass is to place promotional ads for its new World Cup Hooper’s Hooch drink – called Hoo LaLa – in The Word’s regional daily press.The campaign was placed by BBJ Media which says that it has used The Word titles successfully for many other retail brands.The Word handles sales for 64 regional titles… Continue reading Bass Uses The Word To Promote World Cup Hooch
The Radio Authority has received 14 applications for the new Independent Local Radio licences within the Solent/Mid-Hants area. The Authority expects to make avaialble four FM frequencies in the area although it will increase this number if it believs this would be justified.The applicants are: Central Hampshire Radio Ltd. (Bob Kennedy, 01264 720275): a broadly… Continue reading 14 Apply For Solent/Mid Hants Radio Licences
The next three issues of Conde Nast’s GQ magazine will contain a cover-mounted interactive CD-Rom. In a first for magazine CD-Roms, the freebie will carry a number of ads. Carling Premier has booked space on the first and there will be room for ten others on the other two.The CD-Rom will contain music and film… Continue reading GQ CD-Rom To Take Ads
Strike action by BBC technical engineers may affect the Corporation’s coverage of this year’s World Cup matches. Bectu, the union which represents the striking staff, is threatening the action to protest against BBC plans to create a subsidiary unit of staff who will be contracted out to other organisations.Bectu is concerned that this development is… Continue reading BBC Strikes Could Hit World Cup
US interiors title Nest will be launching in the UK, it has emerged. The title is described as “different” from others in the sector because it takes a “sociological” look at interior design.The first issue to be available in the UK will cost £4.95 and have a UK print-run of around 10,000. It currently sells… Continue reading US Interiors Title To Make UK Debut
Abbott Mead Vickers has bought telemarketing company Telecom Express for an initial payment of £4 million. Five additional payments of up to a total of £11.2m, depending on the profitability of the company, will also be made over the next five years.Peter Mead, chairman of AMV, said: “Telemarketing is a sector we have been looking… Continue reading AMV Buys Telemarketing Company
Philip Knightley, editor of MediaTel’s Newsline for the last two years, is leaving the post today.During his time at Newsline he has significantly augmented its services and introduced the features sections above.Everyone at MediaTel wishes Phill all the best as we see him off in finest style – a curry at lunch time!Scott Billings becomes… Continue reading Goodbye And Good Luck To Newsline Editor
The Broadcasting Standards Commission (BSC) has said that bad language has become a more acceptable part of modern life and that television programmes should be allowed to represent this. Nevertheless, the 9:00pm watershed should be maintained and there is hardly ever justification for the use of offensive language before this hour, according to a BSC… Continue reading BSC Says Audiences Are More Relaxed About TV Bad Language
