Laser Satellite and Cable has sealed an unusual one day sponsorship deal with Laboratoires Garnier Belle Color 20 Minute ColorEase Gel for its Granada Plus channel.As part of the “blonde sponsorship showcase”, which takes place on Saturday 6 June, Granada Plus will carry blonde themed programming. This will include celebrity interviews with famous blondes such… Continue reading Granada Plus Signs One Day Sponsorship Deal
BSkyB today announced that the BBC’s digital network services will be available on the Sky Digital satellite platform.Initially four digital services from the BBC will be offered to Sky Digital customers for free. These will be BBC One, BBC Two, BBC Choice (a new service with “a range of extended and additional programmes, information and… Continue reading BBC Services To Launch First On Sky Digital
TV3, Ireland’s first independent commercial television network, announced today the appointment of Laser as it sales house. The free terrestrial station will launch this September.TV3 will provide an advertiser supported, national, free-to-air, entertainment and information service, targeting the 15-44 year old age group.Rick Hetherington, managing director of TV3, said: “This is Ireland’s biggest television development… Continue reading Laser To Sell For New Irish Channel
Sky’s digital satellite service is to slowly unroll this month in preparation for a larger promotions push this summer. Initially the service will be available to a small number of Sky subscribers and then, when more set-top box hardware becomes available, it will be offered to all the subscribers to Sky’s analogue service.A spokesperson for… Continue reading Sky Rolls Out Digital Service Anticipating Increased Summer Customer Demand
IPC will be launching 17 special one-off titles before the end of the year as part of an aggressive expansion plan.New publications will include: Family Health, 40+ Health, Celebrity Cooking Now, Beautiful People, Best Entertaining, 150 Summer Recipes, Jets and Digital Photography and Country Life Gardens. Summer specials for Woman’s Realm , Woman’s Weekly ,… Continue reading IPC To Launch Magazine One-Shot Offensive
The Daily Mail & General Trust (DMGT) group today announced first-half profits before tax of £81.1 million, a 24% increase year on year from £65.6 million in 1997.The company, which publishes the Daily Mail, also reported earnings per share up from 27.8p last time to 46.2p for the half year ended 29 March 1998.The group… Continue reading Pre-Tax Profits At DMGT Reach £80m
The Institute of Practitioners in Advertising (IPA) has said that it believes the Government’s plans to set a switch-off date for analogue television signals are premature. The Government outlined these plans in The Multi-Media Revolution report by recommending the announcement of a switch-off date this year.The IPA indicates that “new digital channels have not yet… Continue reading Too Early To Set Analogue Switch-Off Date, Says IPA
Chronos Publishing’s Velocity magazine has been closed only three months after its launch due to insufficient interest from advertisers.The free title had a distribution of around 70,000 copies to bars and clubs within London but according to a spokesperson for Chronos other pubs and clubs were not interested in advertising in the title as they… Continue reading Velocity Closes After 3 Months
The City was shocked today when the Bank of England increased interest rates by a quarter-point to 7.5% because wage inflation was too high and the pound had fallen too quickly.Shares lost value rapidly and the FT-SE 100 index was down more than 50 points at one stage before recovering.
Axel Springer, the German publisher which recently expressed an interest in buying the Mirror Group, has remained silent since its initial announcement a couple of weeks ago (see Mirror Group Awaits Springer Bid).Mirror Group advisors are believed to be talking to the Takeover Panel in an attempt to prevent Springer from drawing out the process… Continue reading Springer Remains Silent On Mirror Takeover
