Publishers Myatt McFarlane have launched a new family title aimed at B, C1, C2 parents called Family Active.The national title went on sale on last week with an initial print run of 80,000 copies. It is priced £1.95 and is published monthly.Myatt McFarlane: 0161 928 3480
The recent success by the Periodical Publishers Association (PPA) in persuading the Independent Television Commission (ITC) to relax its regulations on masthead programming was described by a television producer yesterday as possibly being a Pyrrhic victory.Peter Bazalgette was speaking at the PPA’s Magazines ’98 conference at which the television and magazine publishing industry examined the… Continue reading Masthead Programming: Breakthrough Or Pyrrhic Victory?
In conjunction with its World Cup promotions (see The Times To Offer World Cup Supplements), The Times has reduced its weekday cover price to 30p. It was previously 35p.This offer is to run throughout the World Cup and the price may or may not be increased after the competition is finished. A spokesperson for News… Continue reading Times Reduced To 30p For World Cup
Head of advertising at Channel 5, Polly Chochrane, has been poached by Channel 4 to fill its newly-created controller of marketing post. She will coordinate Channel 4’s digital services marketing, as well as on and off-air advertising and promotions.Cochrane has been with Channel 5 since its launch and previously worked at the Guardian Media Group.Channel… Continue reading C5’s Head Of Advertising Moves To C4
The total quality market saw an overall fall in circulation for November-April 1998 of 1.3% year on year to 5.742 million. The Independent again suffered badly, with a fall of 12% though the Observer was close behind in terms of losses with a drop of 9%. Only the FT put in a strong performance, seeing… Continue reading National Newspaper Round-Up – April
ITV and soft drinks brand Tango have negotiated a deal for sponsorship of a one-off documentary called The Truth About Footballers.The documentary will examine the change in image of football over the last decade and will adopt the same style as the broadcaster’s Truth About Women series.The deal was negotiated by ITV sales house, TSMS,… Continue reading Tango To Sponsor ITV Football Show
ITV claimed only four awards at last night’s Bafta awards ceremony whilst the two BBC terrestrial channels picked up most of the others.Whilst ITV won awards for A Touch of Frost (the important viewers’ award) and the Southbank Show, No Child of Mine and Roger Cook, BBC2 did particularly well on the comedy front. The… Continue reading BBC Outdoes ITV At Bafta Awards
The ITC has said that the debate over technological standards for accessing digital TV services must be driven by what consumers want rather than what technology can deliver. The comments were made in reply to the EU Green Paper on the Convergence of Telecommunications, Media and Information Technology. The Commission also doubts whether a Euro-level… Continue reading ITC Says Consumers Will Set The Pace Of Digital Convergence
Local newspaper publisher Newsquest today announced pre-tax profits of £17.3 million for the three months to April 5, up from £9m the previous year. Turnover rose from £71m to £79.5m.Classified ad revenue rose from £40.5m to £45.8m while display ad revenue went up from £18.8m to £19m. Circulation revenue rose from £10m to £10.1m.Newsquest yesterday… Continue reading Newsquest Almost Doubles Profits
The April Retail Prices Index was announced this morning as 162.6, an increase of 1.1% on the previous month and a rise of 4.0% on April 1997.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
