According to the latest standards and fairness complaints bulletin from the Broadcasting Standards Commission (BSC), nine viewers complained about a recent advert for Pot Noodle claiming that it had been inappropriately scheduled.The complainants said that the ad was overtly sexual and implied sado-masochism. Some also believed that it degraded men and others found the portrayal… Continue reading Complainants Describe Pot Noodle Ad As Overtly Sexual And Sado-Masochistic
EMAP today announced a 17% increase in pre-tax profits to £141.7 million, on the back of turnover up 1% to £772.6m, for the year ended 31 March 1998.Ad revenue across the group was reported to have risen 11% and EMAP said that it will be launching more new titles this year. Of its new women’s… Continue reading EMAP Sees Profits Rise 17%
The Daily Star is rumoured to be planning a revamp which would see the ailing tabloid move upmarket. A new masthead plus a move away from what many perceive to be a laddish attitude are thought to be on the way.The Express-owned Daily Star, like all the other tabloids, has suffered a slump in sales… Continue reading Daily Star Set To Move Upmarket
Monday Emap finals released. More acquisitions and launches planned says Emap.Wednesday Bristol United Press announces final results.Thursday April NRS data will be released and an accompanying report will be featured on Newsline.Also this week: The website of teenage cable channel Rapture will feature as this week’s Website of the Week.
Last night’s X Files and Friends bonanza on Sky One doubled the cable and satellite channel’s audience compared with viewing taken from a Sunday night a few weeks earlier, according to unofficial overnight figures.The double-length episodes of The X Files and The Simpsons, and the Friends series finale, were scheduled by Sky to coincide with… Continue reading Sky One’s New Look Omnibus Draws Extra Viewers
A formal bid from German publisher Axel Springer could be made to the Mirror Group as early as this week following the announcement that it was considering a takeover of Mirror a few days ago (see Mirror Shares Jump On Takeover Talk).Axel Springer is now the only company believed to be expressing an interest in… Continue reading Mirror Group Awaits Springer Bid
Flextech’s teenager cable channel Trouble has forged a deal with teenage magazine publisher Attic Futura that will see cross endorsements and editorial ‘interweaving’.Attic Futura publishes the titles B, Sugar, Inside Soap and TV Hits. The deal, worth over £350,000, will see TV Hits sponsoring Trouble’s chart programme Blast! from June. Trouble has agreed to commit… Continue reading Flextech’s Trouble Links With Attic Futura
The National Magazine Company has set up a new unit to offer centralised promotions and sales across its 12-title portfolio. This portfolio includes Cosmopolitan and Zest.The department is to be called Central Sales and Promotions – The Solutions Network. Through The Solutions Network clients will have the opportunity to set up advertising, advertorials and promotions… Continue reading NatMags Creates Cross-Title Sales And Promotions Unit
The Evening Standard is set to publish a new homes and style magazine called ES Interiors.Associated Newspapers says that the title will be aimed at “the sophisticated, metropolitan reader” and claims that it will be the highest circulating publication of its kind on the market. For the latest ABC period (Nov 1997-Apr 1998), the Standard‘s… Continue reading Evening Standard To Launch ES Interiors
Sir Peter Gibbings, the chairman of the Radio Authority, has urged manufacturers to produce digital radio receivers at affordable prices for consumers.Writing in the Authority’s Annual Report for 1997 he says: “We urge European manufacturers in particular to seize the opportunity which this new technology offers to help our radio services to become world leaders.”Affordable… Continue reading Radio Authority Urges Affordable Digital Sets
