Are advertisers realising that agency relationships are more important than they realised, asks the editor.
More Newsline articles
In brief: European broadcaster, RTL Group, reported paying subscribers for its streaming services in Germany and the Netherlands were up 48.0% to 4.5 million, with streaming revenue up 5% to to €130 million.
In brief: Twitter has accused Elon Musk of “conjuring” the issue of spam bots on the platform to back out of its $44bn acquisition deal in legal filings made public on Thursday.
In brief: Audi has partnered with Sky Sports to become its first innovation partner.
In brief: Alight Media now has a network of 300 digital 48-sheet billboards in 123 towns across the UK.
In brief: Sky and streaming service DAZN have signed a strategic agreement in Italy making the DAZN app available on Sky Q from 8 August.
In brief: the $4.1m is in compensatory damages; the jury is still deciding on how much Jones must pay in punitive damages.
A lack of synergy following the merger of WarnerMedia and Discovery has led to underperformance, Warner. Bros Discovery said in its earnings.
WPP share price fell more than 7% today despite revenue growth and an upgrade of its full-year guidance.
Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.
