More Newsline articles

A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.

Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.

The job of the CMO has shifted from largely a creative one to applying data to solve a multitude of challenges.

Future has promoted Clare Dove to UK group commercial director to lead all of the company’s UK commercial teams.

Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.

Creating a TV market duopoly will weaken advertisers’ trading stances and the output of our marketing efforts, writes BT’s media manager.

As TalkTV prepares to launch, is there room in the market for two ‘anti-woke’ news channels, asks Stephen Arnell.

We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.

Chris Kenna talks to The Media Leader about looking for a new CEO for Brand Advance.