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Generative AI is ushering in a ‘reputation age’ for B2B marketing. It requires a fundamental rethink that will see three major shifts, says LinkedIn’s VP of marketing.
The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.
The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.
Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.
The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media’s Karan Singh believes the prize could be much bigger.
Welcome to the Brief, The Media Leader’s round-up of media news.
Senior operators matter more than ever, yet many media businesses still struggle to find a place for them, says recruiter Steve Doyle.
The orchestrator ensures that each individual AI agent shares context, learns from other agents, and acts cohesively in real-time. LG Ad Solutions’ chief technology officer explains how to prepare.
The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.