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VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.

Saying no or goodbye is hard. But to build a resilient, high-performing agency fit for growth, you have to be courageous enough to enforce a client filter. 

The Rajar Midas spring 2025 survey highlights the continued popularity of podcasts within the audio sector.

The Microsoft COO has been named in the top job a day after the holding group downgraded its financial outlook.

The deal will see the streaming platforms host each other’s shows, starting from 16 July.

When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.

Liz Moseley speaks about the title’s strong digital growth, why modernising its commercial strategy requires gaining back some mojo and what the predicted death of search means for publishers.

Report metrics include audience numbers, average minutes per person, profile percentage and index.

An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.

The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.