WPP’s David Wilding would like to see ‘near future sales’, ‘company value’ and ‘circular value’ added to measurable business outcomes.
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Welcome to the Brief, The Media Leader’s round-up of media news.
The contraction comes amid a period of substantial consolidation of agency groups and supposed AI-driven cost-cutting efforts.
The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.
In a world of AI-generated content, being broadly inoffensive is rarely neutral; it often means being forgotten. The chief strategy officer at IAB UK has a solution to cut through the slop.